--- title: "How to use Google Flow to make product videos (with prompts that work)" url: https://bombaymarketing.in/google-flow-video-prompts/ description: "How to use Google Flow and Veo for product videos, with a prompt formula and ready prompts." updated: 2026-11-02T16:11:36+00:00 --- [Blog](https://bombaymarketing.in/blog/) · AI for business · Updated November 2026 # How to use Google Flow to make product videos (with prompts that work) Google Flow is Google’s AI filmmaking tool built on its Veo video models. Here is how to use it for product and social videos, plus a simple prompt formula that gives far better results. By the Bombay Marketing team, Mumbai · 9 min read **Quick answer** - Flow is Google’s AI video studio. It uses the Veo models to turn text prompts and images into short video clips, and lets you extend and combine them into scenes. - Good prompts describe the subject, action, setting, camera movement, lighting, style and sound, in that order. - For product videos, start from a real product photo (image-to-video) so your packaging stays closer to the real thing, and always check labels and text in the output. - Flow works on credits, with free and paid Google AI plans. Plans and limits change often, so check Google’s current pricing. ## What is Google Flow? Flow is Google’s AI creative tool for making short videos and images. It runs on Google’s **Veo** video models (Veo 3.1 in 2026) along with Gemini and Google’s image models. You can create clips from text, animate images, extend clips and build them into longer scenes. Flow uses a credit system. Faster, lighter models use fewer credits, while the highest-quality generations use more. Access comes through Google’s AI subscription plans, and the plans and credit amounts change from time to time. **Watermarks** Every Flow output carries Google’s invisible SynthID watermark. In some countries, including India, outputs have also been reported to carry a visible watermark, so check your plan’s terms before using clips in ads. ## The main ways to create - **Text to video:** describe a scene and Flow generates it. - **Frames to video:** give a start image (and optionally an end image) and Flow animates between them. Ideal for product shots. - **Ingredients to video:** combine reference images of a product, a person or a location so they stay consistent across clips. - **Extend:** continue a clip to make it longer or add the next moment. ## The prompt formula that works Veo responds best to clear, visual descriptions. Use this order: 1. **Subject:** what we see (a glass bottle of cold-pressed orange juice). 2. **Action:** what happens (condensation drips, the bottle slowly rotates). 3. **Setting:** where (on a wet stone surface, fresh oranges behind it). 4. **Camera:** shot and movement (macro close-up, slow dolly in). 5. **Lighting and mood:** (bright morning sunlight, fresh and energetic). 6. **Style:** (premium commercial, shallow depth of field, 4K look). 7. **Audio:** Veo can generate sound, so describe it (soft fizz, upbeat music, no dialogue). ## Ready-to-use prompts for ecommerce **Skincare hero shot** Macro close-up of a frosted glass serum bottle on a pale pink marble surface, a single drop falls from the dropper in slow motion, soft diffused morning light, clean luxury beauty commercial style, shallow depth of field, gentle ambient music, no text. **Food and snacks** Top-down shot of a kraft paper pouch of roasted makhana on a rustic wooden table, hands pour the snack into a ceramic bowl, warm golden-hour light, cosy Indian home kitchen, crunchy sound effects, natural and appetising. **Fashion** A young Indian woman in a hand-embroidered white chikankari kurta walks slowly through a sunlit haveli courtyard, fabric moving in a light breeze, camera tracks alongside at waist height, warm cinematic colour grade, soft sitar music. **Electronics** A matte black laptop opens on a minimalist desk, the screen lights up, camera slowly orbits 180 degrees, cool blue rim light, sleek tech commercial style, subtle electronic sound. ## Tips for better results - **Use real product images** with Frames or Ingredients so the product looks closer to the real thing. - **Check text and labels:** AI often distorts small text and logos. Add your logo, price and text in an editor afterwards. - **Keep shots short and simple:** one action per clip works better than a busy scene. - **Make several versions** and pick the best, then extend it. - **Avoid negatives in the main prompt.** Describe what you want to see rather than what you do not. - **Edit for platforms:** vertical 9:16 for Reels and Shorts, square or 4:5 for feeds. ## Use AI video honestly Do not show results your product cannot deliver, fake customer testimonials or real people without permission. Platforms like Meta and YouTube ask advertisers to disclose realistic AI-generated content. Honest AI visuals build trust; misleading ones lose it. ## Need product videos and ads? We create AI-assisted product visuals and run the [Meta and Google ads](https://bombaymarketing.in/performance-marketing-for-ecommerce/) that put them to work. For packaging and renders, see our [packaging design](https://bombaymarketing.in/packaging-design-branding-mumbai/) service. ## Frequently asked questions Is Google Flow free? Google has offered limited free access to Flow in some periods and markets, with more credits on paid Google AI plans. Check Google’s current Flow and Google AI plan pages for what is included in India. Can I use Flow videos in ads? Generally yes, but read Google’s terms for your plan, check for visible watermarks and follow ad platform rules on disclosing AI-generated content. How long can a Flow video be? Individual generations are short clips of a few seconds. You can extend clips and combine them into longer scenes inside Flow. Why does my product label look wrong? AI video models often distort small text. Start from a real product image and add text, logos and prices in a video editor afterwards. Keep reading ## More from the blog [Ecommerce ### WordPress vs Shopify in 2027: which is better for your business? Ownership, cost, SEO and ease of use compared for Indian brands.](https://bombaymarketing.in/wordpress-vs-shopify/) [Ecommerce ### What is BigCommerce? A plain-English guide for Indian brands How it works, what it costs and who should use it.](https://bombaymarketing.in/what-is-bigcommerce/) [AI for business ### How to use ChatGPT to grow your business: 15 practical ideas Prompts for marketing, sales, support and operations.](https://bombaymarketing.in/how-to-use-chatgpt-to-grow-your-business/) ## Want scroll-stopping product videos? We combine AI visuals with real product shots and ads that sell. [Chat on WhatsApp](https://wa.me/918767697389?text=Hi%20Bombay%20Marketing%2C%20I%20want%20product%20videos) [Book my free audit](https://bombaymarketing.in/contact/) [WhatsApp](https://wa.me/918767697389)